About us

Our Story
Launched in 2020 by Rupesh Shah in a small storage unit in Melbourne, Curve Fitness was born from a simple belief: to make high-quality strength and gym equipment available to everyone without the hefty price tags. With the unwavering support of our incredible community, Curve Fitness is now one of the leading suppliers of fitness equipment in Australia with warehouses in all major cities. Continuing on with the same vision as always - Affordable Pricing!

Who We Are
We’re proudly Australian-owned and operated. Our goal is simple - to offer personal, no-nonsense service! When you contact us, rest assured that you will be helped by someone who trains, sweats, and cares just as much as you do - No call centres, No scripts.

What Drives Us
We are passionate about our customers and keeping them safe is at the heart of everything we do. To ensure that, we partner only with trusted manufacturers with proven quality and safety standards. We quality check every single piece of equipment that leaves our warehouse to ensure it meets top-tier quality and safety standards. Train fearlessly and confidently with our high performance equipment and feel the Curve difference.

Why Curve Fitness?

We believe in investing wisely, solid equipment that withstands the test of time, so you don't end up paying more long-term for cheaper and less reliable gear.

We have warehouses in all major cities of Australia. That means:

  • Fast Shipping - We can ship to you fast, Australia wide
  • Avoid Hefty Shipping Costs - Click and collect available from all warehouses
  • Try Before You Buy - Visit your nearest warehouse to try our gear first hand